By integrating Marketo-based CLV classifications to Google Analytics, not only will you understand who is coming and what pages they saw, but you will clearly see what high value customers, prospects, and other groups did over time. This integration will allow you to gather more signal and separate value from the overall traffic noise.
Another commonly missed integration with the world's 2nd largest search engine! Yes, YouTube has good data but if you want to get beyond the silo and understand customer behavior as well as acquisition then this needs to be integrated with your core analytics system.
This integration is very easy and often missed, especially in Google Analytics configurations. By completing this integration, not only do you gain clearer campaign performance data, but the Google Analytics segments become available for sharper re-targeting in AdWords.
Want to learn more about how we can help you find the signal from the noise?