Customer Centricity & Analytics Blog

Customer Centricity & Analytics Blog

The Most Valuable Marketing Metric - Customer Lifetime Value

By Allison Hartsoe | 4.18.18


An Executive Woman's Place Is In The Data

By: Allison Hartsoe


Seven fundamentals to set an analytics team up for success

The value of data for analytics is undisputed in today's business environment, but not all companies use it well.

Ambition Data Announces Speakers for Customer Centricity Conference 2018: Equity Accelerated

Marketing and analytics gurus from eBay, Electronic Arts, Publishers Clearing House, Batteries Plus Bulbs, Wharton, and Google to share new marketing strategies using digital data to accelerate business growth


March 23, 2018 – Ambition Data...


What to Listen for at Adobe’s Conference - March 23, 2018

Hello friends,


The Stages of CLV Acceptance- Where is Your Company on the Adoption Curve?

Guest post by Peter Fader, Co-founder of Zodiac & Professor of Marketing at The Wharton School

The concept of Customer Lifetime Value measurement has slowly entered the mainstream over the past decade, with more and more businesses seeing the...


Ambition Data Partners with Google and the Wharton School of the University of Pennsylvania to Present Customer Centricity Conference 2018: Equity Accelerated

High-level marketing conference helps participants use digital data to gain customer insight and accelerate business performance


How to Build Customer Equity with eCommerce Data

Internet Retailer has published a new article from CEO Allison Hartsoe on using ecommerce data. The holidays are over - do you have a plan for how to use all of your customer data? Learn the three steps:


CAO Audience profile

I just got back from the CAO conference in Miami, and am excited about some of the changes I see. In this post, I'll summarize the profile of CAOs at this event; the next post discusses topics.


It’s Time to Accelerate - Customer Centricity Conference 2018 Registration Now Open

Earlier this year we sparked a revolution at the Customer Centricity Conference at the Wharton School in San Francisco. Next up: accelerating customer equity. We are excited to announce that next year’s event for high-level marketers, c-suite...


Do you need digital fundamentals or are you ready to put your CLV into overdrive? Use our self-scoring tool, or schedule a free assessment with our team to pinpoint your true needs.


Sign-Up for The Signal, More Signal Less Noise

Listen to the Customer Equity Accelerator Podcast

Available on itunes Stitcher Listen on Google Play Music

We'd love to give you a snapshot of your data using up to 10,000 rows of information.

Schedule A Time