Our methodology combines the work of three influencers into one incredibly powerful customer-centric analytics system.
It started with Gary Angel, mentor to founder Allison Hartsoe. Gary’s philosophy of slicing digital data correctly to achieve the right measures is unmatched and still the way we carve up data today.
Then, David Edelman’s consumer decision journey program quantified how the digital world has completely changed the old funnel into a continuous loop, one that many marketers still neglect in their drive for conversions.
Finally, we apply concepts from Wharton’s Peter Fader who wrote the book on customer-centricity.
Being customer-centric is more than calculating customer lifetime value. When we frame information by the customer, we get a much clearer statistical picture of how to make smarter marketing decisions and even target “blue ocean” product innovation strategies.