WHY YOUR KPIS ARE MEANINGLESS (AND WHAT TO DO ABOUT IT)

Why your KPIs are meaningless (and what to do about it)

This post originally ran in OnlineBehavior.com in January 2014. It’s that “most wonderful time of the year” when annual reports are generated explaining what the digital team did and the value it produced. Yet, if like many companies, you report value as page view volume, visit volume, social likes or tweets, then your boss is most likely to…