A/B and Multivariate Testing can be a powerful tool for digital teams, but few companies really realize the potential.

There are a wide range of testing tools on the market and each will tell you how easy it is to win with testing if you use their tool.  In actuality, tools are only one of a number of important factors in developing a strong testing program.

 

Developing a high performing testing program requires a solid testing strategy including:

  • Understanding where and what to test to make a material difference

  • A governance process to evaluate and prioritize testing opportunities

  • Capabilities to productionalize wins

  • Good test design and technical execution  

  • Analytical support

  • Processes for capturing, sharing and leveraging test learnings across the organization

  • Programs to build an experimentation culture  

 

Want to learn more about how we can help you find the signal from the noise?

 

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