Practice making Customer-Centric Decisions without using your company's Data
The Customer Centricity Simulation is a robust game designed to take teams of participants through the experience of a CMO who is making customer-centric decisions. Corporate and academic participants have the opportunity to do more than learn theory – they put insight into action.
We break out into teams to use data and metrics to make decisions for a fictional company. Each day includes several rounds of gaming – the winning team is the one that delivers the most value for the company. This combination of best practices on data transformation plus hands-on simulation makes Customer Centricity 2018 uniquely engaging and valuable for participants.
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