The first step is to optimize for all customers which helps good customers by default, but a professional knows this is quickly followed by the need to show bigger and better wins. As your business gets comfortable acting on quality data, Ambition Data helps you keep your eye on what the board room will soon be asking.
What did we get for that spend?
How loyal are those customers?
Why should we increase your budget?
We have a whole podcast dedicated to the topic of customer equity but suffice it to say, if you want to look like a rock star you have to be able to pin marketing actions to expected revenue from your customers. You can't do this with a single customer journey or unverified personas. Our strategies help you connect to the person behind the click.