AIM products identify individual health care practitioners.
When combined properly with digital data, the resulting combination is a high-powered mix of insight and optimization opportunities.
For example, AIM data can refine your paid search expenditures to focus only on keywords that attract actual HCPs, or specific specialties or even your target list.
AIM data can also drive smart content personalization.
With topic and traffic analysis, only the richest and most promising interactions are prioritized
AIM data can even be used to help you understand what HCPs are seeking from medical sites across the internet when they are not on your website.