Customer Equity Accelerator Podcast

Customer Equity Accelerator Podcast

Ep. 39 | Investing in your Customers with MIT’s Michael Schrage

This week in the Accelerator: What is the one question you should be asking your customers that will completely change the way you think about your business? Similar in power to Levitt’s famous “What business are you in?” question, this new...

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Ep. 38 | Implementing a CLV strategy with Jordan Elkind of Custora Part 2

Part 2 - Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for...

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Ep. 37 | Implementing a CLV strategy with Jordan Elkind of Custora Part 1

Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s...

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Ep. 36 | Beyond the Obvious - Data Visualization Best Practices Summarized

What does data storytelling have to do with customer equity? Everything. In this episode I summarize a month of data visualization and data storytelling best practices. I include clips from previous guests, Lea Pica, Alberto Cairo, Felix...

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Ep. 35 | From Data Science to Data Storytelling with Gulrez Khan, Senior Data Scientist at Microsoft

How do you move from just data science to data storytelling? In past episodes Chief Analytics Officers have told us this is one of the skills they value the most. In this episode host Allison Hartsoe speaks with Gulrez Khan, a data scientist at...

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Ep. 34 | Inside a Visual Data Disaster with Felix Schildorfer

What happens behind the scenes to create a visual data disaster? Data visualization is often taken as a given once you land buckets of data together. This week we go behind the scenes of a data disaster to learn why that is not so. Felix...

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Ep. 33 | Visual Data Disasters with Alberto Cairo

Some people believe that well-visualized data will tell you exactly what you need to know. But there are many more visual data disasters than we realize out there. This week Alberto Cairo shares several examples he has discovered from weather to...

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Ep. 32 | Getting Your Message Through with Lea Pica

What does that chart mean? How does it relate to the last one? Are your hard-fought insights getting through? A yawning gap has formed between analysts and executives when it comes to communication through data, enough to deem data storytelling...

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Ep. 31 | Inside the Customer Equity Accelerator Podcast

Did you know there is a way to cleanly connect marketing to revenue? It is customer equity and these principles are the primary driver behind the Customer Equity Accelerator podcast. This week host Allison Hartsoe recaps the fundamental drivers...

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Ep. 30 | Is Customer Centricity Right for Your Company with Jeff Gardner of Staples

There are many points of resistance when organizations try to become customer-centric. From executive understanding to data silos, the path is not easy to navigate. This week host Allison Hartsoe interviews Jeff Gardner from Staples who has seen...

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