Customer Equity Accelerator Podcast

Customer Equity Accelerator Podcast

Ep. 45 | Activating CLV Marketing at The Bouqs

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Ep. 43 | The Customer Revolution is Here with Allison Hartsoe

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Ep. 41 | Customer Analytics Strategies Summarized – The right way to see and act on customer knowledge

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Ep. 40 | Customer-centric research with EA’s Jodie Antypas

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Ep. 18 | Driving Value Through CLV with Neil Hoyne, Head of Customer Analytics, Google

Can you build value through CLV?

Your customers want deeper, more personalized relationships with you. What are you doing to make your top customers feel special? Driving value through customer lifetime value (CLV) is the most powerful way to...

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Ep. 17 | The Future of MarTech with Joe Stanhope

Martech disruption is all around us. Old tools and methods no longer work. Joe Stanhope, Vice President and Principal Analyst at Forrester Research, talks about the future of marketing technology in the Age of the Customer. With marketing a...

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Ep. 16 | CLV Transformation with Zack Anderson of Electronic Arts (EA)

Adopting CLV can drive true transformation within a company. Zack Anderson, SVP and Chief Analytics Officer at EA (Electronic Arts), talks about how their CLV model shifted their data analytics and, by extension, the culture of the company. Its...

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Ep. 14 | Delivering Massive Value with Analytics - Jose Murillo, CAO at Banorte

Is it possible to deliver massive value with analytics? Jose Murillo, Chief Analytics Officer at Groupo Financiero Banorte, talks about how his team generated 200x on their marketing analytics investment for the bank in this episode. He was...

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Ep. 13 | Customer Centricity Simulation with Sarah Toms, Senior Director, Wharton Interactive

What would the differences and similarities be between traditional market valuation and customer lifetime valuation strategies for your organization? Sarah Toms, Senior Director, Wharton Interactive, talks about leveraging education technology...

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Ep. 10 | Product v. Customer Centricity with Jaime Colmenares of eBay

Most companies understand that they need to be customer-centric, but they still operate in the very product-centric way. In this episode, host Allison Hartsoe interviews Jaime Colmenares, the Director of Americas Customer Strategy & Analytics at...

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