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I love, love, love this podcast series. Among my very favorite and the most relevant for professionals in the data-driven and customer centric marketing space.
Allison Hartsoe has been part of the digital analytics and marketing analysis industry for more than a decade and really knows how to pull information out of people - that makes for a very interesting podcast!
This is a great source of knowledge for professionals who aim at transforming their business!
Digital data is changing everything about marketing. This podcast tells you how to evaluate your digital maturity and how to embrace customer centricity.
There are several excellent podcasts on retail, e-comm, digital, data and CX. But at the intersection of all of these, Allison Hartsoe has great insights and discussions...
For anyone who is trying to get past the C Suite hyperbole and take substantive steps toward shifting a business from product/channel centricity to a true customer focus. Excellent!