Customer Equity Accelerator Podcast

Customer Equity Accelerator Podcast

Ep. 47 | Black Friday with Pete Fader


Ep. 46 | Measuring Offline Customer Experiences with Gary Angel


Ep. 44 | Generating Quality Customers with Winky Lux


Ep. 18 | Driving Value Through CLV with Neil Hoyne, Head of Customer Analytics, Google

Can you build value through CLV?

Your customers want deeper, more personalized relationships with you. What are you doing to make your top customers feel special? Driving value through customer lifetime value (CLV) is the most powerful way to...


Ep. 11 | The Rise of the CXO with CXPA's Diane Magers

When everybody owns the customer, no one owns the customer. Diane Magers, CEO of the Customer Experience Professionals Association (CXPA), shares the importance of the Customer Experience Officer (CXO) to an organization and how the rise of the...


Ep. 9 | Wharton’s Pete Fader on the 4 Steps to CLV Marketing

It’s about the payoff! How do companies ultimately benefit when they achieve customer-centric maturity? Peter Fader, the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania, joins host Allison...


Ep. 4 | Digging Into the Digital Maturity Curve Part 1

If you want to build customer equity, follow the steps to progress through the digital maturity curve. In this episode, host Allison Hartsoe goes in-depth on the key traits of first two stages, plus the Pit of Reporting Despair (the real...


Ep. 2 | How to Calculate Digital Maturity

Digital maturity = customer centric maturity. It's all about the customer experience, and you need to know where you are on the maturity curve to build revenue and great customers. Host Allison Hartsoe explains how tracking your position on the...


Ep 1 | What is Customer Equity?

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