Customer Equity Accelerator Podcast

Episode 24: Build a Business Like Amazon with Bryan Eisenberg

If you’ve ever wondered how to build a business like Bezos, so did Bryan Eisenberg. His deep look into the four pillars of Amazon’s success became the book Be Like Amazon: Even A Lemonade Stand Can Do It  and the focus on his business, Buyer Legends. In this episode, Bryan talks about an unshakeable focus on long-term customer value and demystifies the principles and practices of the world's most successful brands in delightfully clear terms.

 


In the podcast, Bryan mentions:


Connect with Bryan via Twitter, Facebook, and LinkedIn


Key Concepts:  Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-Term Customer Value, Amazon, Continuous Optimization, Culture of Innovation, Culture of Execution, Corporate Agility, Persuasion Architecture, Step Optimization


Who Should Listen:  CAOs, CCOs, CSOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates


Ep. 25 | Transformation of Marketing Around CLV with Peggy Winton Episode 23: Customer Centricity Conference Recap with Allison Hartsoe
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