Customer Equity Accelerator Podcast

Ep. 70 | Amazon Strategy for DTC Retailers with RBC ’s Mark Mahaney

This week Mark Mahaney, Managing Director covering the Internet sector at RBC Capital Markets shared his thoughts on Amazon in the Accelerator. Mark opens the discussion with a brief overview of the four pillars of Amazon: First party retail marketplace, third party retail marketplace, AWS cloud, AMS advertising, and then he adds a fifth to cover the full spread of Amazon’s empire. Mark estimates about 25% of Amazon’s base are prime customers who shop more frequently, spend more and give higher customer satisfaction scores. This high-quality customer base alone may be the greatest reason to tap into Amazon’s Marketplace.

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"The prime customer base is a great pool of customers to tap into and Amazon is offering more ways to do that." Mark Mahaney


Key Concepts:  Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-Term Customer Value, Marketing Leaders, Analytics, Creativity, Product Development, Audience Research

Who Should Listen:  CAOs, CCOs, CSOs, CDOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates, Product Managers, Product Developers


Show Transcript

Ep. 71 | Wharton’s Pete Fader on Customer Loyalty (and what affects it) Ep. 69 | How to Set-up a Testing Program with Loren Hadley at Ambition Data
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