Customer Equity Accelerator Podcast

Ep. 69 | How to Set-up a Testing Program with Loren Hadley at Ambition Data

How should you set up a testing program and ensure it gets off to a good start? It’s more complicated than you might think. This week Loren Hadley, VP of Customer Optimization at Ambition Data, joins Allison Hartsoe in the Accelerator to discuss just that. Loren shares his stories running optimization strategy for one of the largest consumer brands out there. He believes whether your test is a success or a failure, there’s always something to be learned.

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!
 
See all Episodes  (and even subscribe to future ones!)
 
 

"We’re digital anthropologists so our job is to discern what people are trying to do. Testing is one way to sort that out." Loren Hadley

 

Contact Loren - loren@ambitiondata.com

Links - Download the Testing Data Guide

 

Key Concepts:  Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-Term Customer Value, Marketing Leaders, Analytics, Creativity, Product Development, Audience Research

Who Should Listen:  CAOs, CCOs, CSOs, CDOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates, Product Managers, Product Developers

 

Show Transcript

Ep. 70 | Amazon Strategy for DTC Retailers with RBC ’s Mark Mahaney Ep. 68 | Becoming the Data Ambassador with Megan Kohout at Kendra Scott
Powered by SlickText.com

Listen to the Customer Equity Accelerator Podcast

c-suite-radio-headliner-badge-black-1

Available on itunes  

 Spotify_Logo_RGB_Green

 Listen_On_iHeartRadio_135x40_buttontemplate-01

Stitcher

Listen on Google Play Music

We'd love to give you a snapshot of your data using up to 10,000 rows of information.

Schedule A Time