Customer Equity Accelerator Podcast

Ep. 69 | How to Set-up a Testing Program with Loren Hadley at Ambition Data

How should you set up a testing program and ensure it gets off to a good start? It’s more complicated than you might think. This week Loren Hadley, VP of Customer Optimization at Ambition Data, joins Allison Hartsoe in the Accelerator to discuss just that. Loren shares his stories running optimization strategy for one of the largest consumer brands out there. He believes whether your test is a success or a failure, there’s always something to be learned.

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"We’re digital anthropologists so our job is to discern what people are trying to do. Testing is one way to sort that out." Loren Hadley


Contact Loren -

Links - Download the Testing Data Guide


Key Concepts:  Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-Term Customer Value, Marketing Leaders, Analytics, Creativity, Product Development, Audience Research

Who Should Listen:  CAOs, CCOs, CSOs, CDOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates, Product Managers, Product Developers


Show Transcript

Ep. 70 | Amazon Strategy for DTC Retailers with RBC ’s Mark Mahaney Ep. 68 | Becoming the Data Ambassador with Megan Kohout at Kendra Scott
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