Customer Equity Accelerator Podcast

Ep. 59 | Managing Up with Michelle Rovner

This week in the Accelerator is a fresh perspective on managing up with Michelle Rovner. I’ve positioned this episode purposely after last week’s episode on Gaining Budget for Data Science projects to provide the dual perspectives of top down and bottom up. Naturally when both work together, everyone wins. My guest, Michelle Rovner, pulls from a very diverse background in military, non-profit and corporate worlds. Whatever type of organization you are in, her advice is the gold nugget you need to move your career forward.


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Key Concepts:  Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-Term Customer Value, Marketing Leaders, Analytics, Creativity, Product Development, Audience Research

Who Should Listen:  CAOs, CCOs, CSOs, CDOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates, Product Managers, Product Developers

Episode 60 | Smart Technologies from eTail West Ep. 58 | Finding Budget for Data Science Projects with Banorte’s CAO Jose Murillo
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