Customer Equity Accelerator Podcast

Ep. 57 | Book Summary: Measure What Matters by John Doerr

This week in the Accelerator I review and summarize the book, Measure What Matters by John Doerr. Doerr is one of Silicon Valley’s legendary investors and part of the firm Kleiner Perkins. Before starting his career as a VC, Doerr worked for Intel under Andy Grove. The root of Measure What Matters is actually the codification of Intel’s management strategy. Over the years, Doerr applied it successfully to the young start-ups he mentored, including Google. Now in Measure What Matters, he shares how any business can understand and apply the same techniques for focused, high-performance growth.     

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Brian Eisenberg (Be Like Amazon, even a lemonade stand can do it)

Michael Schrage (Who do you want your customers to become?)

Gary Angel (Measuring the Digital World)

Pete Fader (Customer Centricity, focus on the right customers for strategic advantage). 


Key Concepts:  Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-Term Customer Value, Marketing Leaders, Analytics, Creativity, Product Development, Audience Research

Who Should Listen:  CAOs, CCOs, CSOs, CDOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates, Product Managers, Product Developers




Show Transcript

Ep. 56 | 3 Marketing Myths with Xero Shoes CEO, Steven Sashen
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