Customer Equity Accelerator Podcast

Ep. 57 | Book Summary: Measure What Matters by John Doerr

This week in the Accelerator I review and summarize the book, Measure What Matters by John Doerr. Doerr is one of Silicon Valley’s legendary investors and part of the firm Kleiner Perkins. Before starting his career as a VC, Doerr worked for Intel under Andy Grove. The root of Measure What Matters is actually the codification of Intel’s management strategy. Over the years, Doerr applied it successfully to the young start-ups he mentored, including Google. Now in Measure What Matters, he shares how any business can understand and apply the same techniques for focused, high-performance growth.     

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!
 
See all Episodes  (and even subscribe to future ones!)
 
Links:
 

Brian Eisenberg (Be Like Amazon, even a lemonade stand can do it)

Michael Schrage (Who do you want your customers to become?)

Gary Angel (Measuring the Digital World)

Pete Fader (Customer Centricity, focus on the right customers for strategic advantage). 

 

Key Concepts:  Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-Term Customer Value, Marketing Leaders, Analytics, Creativity, Product Development, Audience Research


Who Should Listen:  CAOs, CCOs, CSOs, CDOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates, Product Managers, Product Developers

 

SEE HOW IT WORKS  →

 

Show Transcript

Ep. 56 | 3 Marketing Myths with Xero Shoes CEO, Steven Sashen
Powered by SlickText.com

Listen to the Customer Equity Accelerator Podcast

c-suite-radio-headliner-badge-black-1

Available on itunes  

 Spotify_Logo_RGB_Green

 Listen_On_iHeartRadio_135x40_buttontemplate-01

Stitcher

Listen on Google Play Music

We'd love to give you a snapshot of your data using up to 10,000 rows of information.

Schedule A Time