Customer Equity Accelerator Podcast

Ep. 56 | 3 Marketing Myths with Xero Shoes CEO, Steven Sashen

This week in the Accelerator we example three marketing myths that need to be busted. Steven Sashen, CEO of Xero Shoes joins me to discuss what works and what doesn’t. Not only is the story of Xero Shoes itself a myth-buster, but Steven shares how his experience with internet marketing tactics led him to the critical questions marketers should ask each time they hear a vendor pitch. Only then can you sort out what could be truly of value to your business versus what will simply burn your cash. Finally, Steven shares a special offer from Xero Shoes for our podcast listeners.   

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"There are no best practices. What works for one person may not work for you." - Steven Sashen


You may connect with Steven using this Contact form on

Listen & learn about the Xero Shoes Special Offer just for our listeners. You might like this - Rox Mat – foot massage. Stimulate your feet!  


Key Concepts:  Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-Term Customer Value, Marketing Leaders, Analytics, Creativity, Product Development, Audience Research


Who Should Listen:  CAOs, CCOs, CSOs, CDOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates, Product Managers, Product Developers


Customer Journey Mapping


Show Transcript


Ep. 57 | Book Summary: Measure What Matters by John Doerr Ep. 55 | 2019 Martech Predictions with Scott Brinker
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