Customer Equity Accelerator Podcast

Ep. 55 | 2019 Martech Predictions with Scott Brinker

Creator of the MarTech conference and the MarTech infographic, Scott Brinker joins us this week in the Accelerator with his insights about where the marketing technology industry is going. Scott picks up three trends from the platform to ecosystem shift, to the interlocking of services with tech (and vice versa!) to the creation of no-coding apps that increase our ability to get work done. Scott even includes a special promo code for listeners who want to attend the Martech show coming up in San Jose in April 3-5, 2019.     

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"The big challenge for marketers is the speed of change – how do we keep up?" - Scott Brinker

 

Links:

MarTech® – The Marketing Technology Conference, April 3-5, San Jose, CA

20% off discount code MarTechVIP 

Hubspot Video Referenced

 

Key Concepts:  Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-Term Customer Value, Marketing Leaders, Analytics, Creativity, Product Development, Audience Research

 

Who Should Listen:  CAOs, CCOs, CSOs, CDOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates, Product Managers, Product Developers

 

OUR SERVICES

 

Show Transcript

 

Ep. 56 | 3 Marketing Myths with Xero Shoes CEO, Steven Sashen Ep. 54 | 2019 Predictions Show Financial Impact from Marketing with Dan McCarthy
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