Customer Equity Accelerator Podcast

Ep. 53 | 2019 Predictions for Customer-Centric Marketing


This week I share my superpower of “seeing around corners” with five predictions for 2019. From monoclouds and frankenstacks to the death of channel and too many customer insights, I’ll make the call on five customer-centric topics for this year plus two emerging trends I have my eye on.

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"That’s why CLV-driven marketing is so powerful: it helps us weigh choices by the opportunity cost instead of opinion." - Allison Hartsoe


Key Concepts:  Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-Term Customer Value, Marketing Leaders, Analytics, Creativity, Product Development, Audience Research

Who Should Listen:  CAOs, CCOs, CSOs, CDOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates, Product Managers, Product Developers


CLV Marketing Strategy


Show Transcript


Ep. 54 | 2019 Predictions Show Financial Impact from Marketing with Dan McCarthy Ep. 52 | Holiday Break Message from Allison Hartsoe
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