Customer Equity Accelerator Podcast

Ep. 51 | 2018 Show Directory

This week in the Accelerator host Allison Hartsoe summarizes the episodes from 2018. Starting with the foundational concepts of CLV and customer centricity, and moving through all the ways companies are executing. From data visualization to strategy to CRM, Allison talks about the wide variety of guests who are benefiting from CLV marketing strategies.     

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"Marketing with CLV is not magic. It’s just a very specific journey that you can follow to get results." - Allison Hartsoe


Key Concepts:  Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-Term Customer Value, Marketing Leaders, Analytics, Creativity, Product Development, Audience Research


Who Should Listen:  CAOs, CCOs, CSOs, CDOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates, Product Managers, Product Developers


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Show Transcript


Ep. 52 | Holiday Break Message from Allison Hartsoe Ep. 50 | Glossy’s Jill Manoff On the Digital Evolution of Fashion and Beauty
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