Customer Equity Accelerator Podcast

Ep. 50 | Glossy’s Jill Manoff On the Digital Evolution of Fashion and Beauty

This week in the Accelerator, Editor-in-Chief of Glossy Magazine, Jill Manoff joins us to discuss the digital evolution of fashion and beauty. Jill talks about why Gucci is one of the most digitally savvy brands; how deep transparency into the workings of the brand drives loyalty; and why the department store paradigm has turned upside down.

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"Modern luxury brands are not afraid of scaring their loyal customers. They go all in on digital." - Jiff Manhoff

 

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Key Concepts:  Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-Term Customer Value, Marketing Leaders, Analytics, Creativity, Product Development, Audience Research


Who Should Listen:  CAOs, CCOs, CSOs, CDOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates, Product Managers, Product Developers

 

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Show Transcript

Ep. 51 | 2018 Show Directory Ep. 49 | New Retailers use Customer Analytics with Allison Hartsoe
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