Customer Equity Accelerator Podcast

Ep. 40 | Customer-centric research with EA’s Jodie Antypas

 

This week in the Accelerator: What is customer-centric research and how is it different from traditional methods? In this episode host Allison Hartsoe interviews Jodie Antypas, VP of Research from Electronic Arts. Jodie shares examples of how the customer-centric research work her innovative team delivers drives real world performance for Electronic Arts.  She also talks about methods to use and how to integrate with product teams to maintain the essence of the brand while navigating customer-centric behavior and motivations.     

Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

 

Diversity is slicing customer-centric research by behavior, attitude and motivation. - Jody Antypas, EA

 

See all Episodes  (and even subscribe to future ones!)

 

Key Concepts:  Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-Term Customer Value, Marketing Leaders, Analytics, Creativity, Product Development, Audience Research

 

Who Should Listen:  CAOs, CCOs, CSOs, CDOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates, Product Managers, Product Developers

 

Learn more about Data Audits

Ep. 41 | Customer Analytics Strategies Summarized – The right way to see and act on customer knowledge Ep. 39 | Investing in your Customers with MIT’s Michael Schrage
Powered by SlickText.com

Listen to the Customer Equity Accelerator Podcast

Available on itunes Stitcher Listen on Google Play Music

We'd love to give you a snapshot of your data using up to 10,000 rows of information.

Schedule A Time