Have you channeled the customer’s state of mind in your testing experiments? If you have ever grouped all your mobile visitors or your product page viewers or your site exit-ers together for an experiment then you may have missed the customer’s state of mind completely. Host Allison Hartsoe interviews experimentation expert Brooks Bell, CEO of Brooks Bell who shares the five pains and gains of the customer’s state of mind. Brooks also includes good starting places for experimentation and several nuggets of well-earned wisdom.
Key Concepts: Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-term Customer Value, Marketing Leaders, Analytics, Creativity, Product Development, Audience Research
Who Should Listen: CAOs, CCOs, CSOs, CDOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates, Product Managers, Product Developers