Customer Equity Accelerator Podcast

Ep. 27 | Customer Centric Product Development with Twitch’s June Dershewitz

Are product-centric organizations tone-deaf to customer needs and desires? How can you balance the two? June Dershewitz, Director of Analytics at Twitch (an Amazon company), explains how these mindsets are not mutually exclusive and when combined, can be incredibly powerful in driving both the bottom line and customer happiness. She offers three steps to take to adopt a similar approach, starting with setting clear, quantifiable goals, ensuring a balance between product- and customer-centric approaches to align everything with the company’s core values, and using data at each step in the innovation cycle to ensure product optimization.

 


Articles mentioned in the podcast include:

Cracking the PM Interview: How to Land a Product Manager Job in Technology


Connect with June by LinkedIn or Twitter.  


Interested in working at Twitch? Find more information on their website.  


Key Concepts: Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-Term Customer Value, Marketing Leaders, Analytics, Creativity, Product Development, Audience Research


Who Should Listen: CAOs, CCOs, CSOs, CDOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates, Product Managers, Product Developers

Ep. 28 | What CAOs are Thinking Now with Allison Hartsoe Ep. 26 | Secrets of Today’s Marketing Leaders with Laura Beaudin
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