How do marketing leaders unlock value? Laura Beaudin has nearly 20 years of experience interviewing marketers to determine the statistically significant things that leaders do differently. A partner at Bain & Company, she leads Marketing Excellence globally. She explains how marketing leaders reorient their entire mindset to truly put the customer first. They break down silos to access data sources and earn a seat at the table. And CMOs no longer focus on funnel filling but instead curating lifetime customer conversations. Laura outlines three steps anyone can follow to transform their marketing and strike a balance between the math and the magic of marketing.
Articles mentioned in the podcast include:
It’s About Time: Why Your Marketing May be Falling Short, by Laura Beaudin and Francine Gierak
Key Concepts: Customer Lifetime Value, Marketing, Digital Data, Customer Centricity, Long-Term Customer Value, Marketing Automation, Marketing Leaders, Analytics, Creativity, Marketing Excellence, NPS, NPS economics
Who Should Listen: CAOs, CCOs, CSOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, eCommerce, Data Scientists, Analysts, CMOs, Customer Insights Leaders, CX Analysts, Data Services Leaders, Data Insights Leaders, SVPs or VPs of Marketing or Digital Marketing, SVPs or VPs of Customer Success, Customer Advocates