Your customers are actively indicating how they wish to engage; you just have to find the signal. Bob McKinney, Head of Marketing at Batteries Plus Bulbs, has mastered finding it. Through leveraging a Google cloud-based platform of smartly interconnected systems, his team arms the customer-facing frontlines with the right information they need to build strong relationships. From providing ranked CLV in real-time to being able to save bad customer experiences, Bob shares how CLV has provided a singular focus for Batteries Plus Bulbs’ tactics, experiences, and relationships.
Customer Lifetime Value, Marketing, Digital Marketing, Testing,
Who Should Listen:
CAOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, Ecommerce, Data Scientists, Analysts, CMO