The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Start from the first episode to follow the entire series. Ready to accelerate? Let’s Go!

 

Ep. 17 | The Future of MarTech with Joe Stanhope

Martech disruption is all around us. Old tools and methods no longer work. Joe Stanhope, Vice President and Principal Analyst at Forrester Research, talks about the future of marketing technology in the Age of the Customer. With marketing a strategic and technical discipline,  technology plays an increasing role. In this episode, topics range from the shift…

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Ep. 16 | CLV Transformation with Zack Anderson of Electronic Arts (EA)

Adopting CLV can drive true transformation within a company. Zack Anderson, SVP and Chief Analytics Officer at EA (Electronic Arts), talks about how their CLV model shifted their data analytics and, by extension, the culture of the company. Its new customer-centric approach better supports its “Player First” mission. By aligning their CLV models to the…

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Customer Based Corporate Valuation

Episode 15: Customer-Based Corporate Valuation with Dan McCarthy, Assistant Professor of Marketing at Emory University

Not every dollar is created equally. Dan McCarthy, Assistant Professor of Marketing at Emory University, talks about Customer Based Corporate Valuation (CBCV), which is at the heart of CLV Marketing. He shares how CBCV synthesizes marketing and finance together, allowing marketers to speak the CFO’s language about the potential value being driven for the company and…

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Episode 13: Customer Centricity Simulation with Sarah Toms, Senior Director, Wharton Interactive

What would the differences and similarities be between traditional market valuation and customer lifetime valuation strategies for your organization? Sarah Toms, Senior Director, Wharton Interactive, talks about leveraging education technology to bring theories to life. The Customer Centricity Simulator is about putting the customer lifetime model into practice in a risk-free environment, allowing participants to…

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Episode 12: Calculating CLV with Artem Mariychin of Zodiac Metrics

What is the fundamental unit of value to a business? It turns out it’s the customer. Artem Mariychin, CEO and Co-Founder of Zodiac Metrics, joins host Allison Hartsoe to explain why companies should care about calculating Customer Lifetime Value (CLV), how to establish an accurate CLV formula model, and the positive business impact organizations can…

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Episode 011: The Rise of the CXO with CXPA’s Diane Magers

When everybody owns the customer, no one owns the customer. Diane Magers, CEO of the Customer Experience Professionals Association (CXPA), shares the importance of the Customer Experience Officer (CXO) to an organization and how the rise of the CXO can drive better business results. She joins host Allison Hartsoe to discuss customer experience (CX), specifically…

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pete fader clv marketing podcast

Episode 009: Wharton’s Pete Fader on the 4 Steps to CLV Marketing

It’s about the payoff! How do companies ultimately benefit when they achieve customer-centric maturity? Peter Fader, the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania, joins host Allison Hartsoe in this episode. Pete literally wrote the book on Customer Centricity (Wharton Executive Essentials); he talks about the differences…

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