The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Start from the first episode to follow the entire series. Ready to accelerate? Let’s Go!

 

Ep. 25 | Transformation of Marketing Around CLV with Peggy Winton

Digital transformation begins with enhancing the customer experience. Peggy Winton knows this from personal experience at AIIM International, where she is currently President and CMO. She defines digital transformation in information terms and offers four key components of instituting organizational change around CLV. Winton believes that DX gains a powerful start in the marketing department.…

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Ep. 24 | Build a Business Like Amazon with Bryan Eisenberg

If you’ve ever wondered how to build a business like Bezos, so did Bryan Eisenberg. His deep look into the four pillars of Amazon’s success became the book Be Like Amazon: Even A Lemonade Stand Can Do It  and the focus on his business, Buyer Legends. In this episode, Bryan talks about an unshakeable focus…

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Episode 23: Customer Centricity Conference Recap with Allison Hartsoe

Dynamic speakers presenting unique ways of applying the lessons of customer lifetime value. Industry leaders engaging audience members on innovative topics through interactive panels. Those are just a few of the features from the 2018 Customer Centricity Conference, held May 17-18th at the Wharton School’s San Francisco campus. Allison Hartsoe summarizes the Customer Centricity Conference…

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Ep. 22 | Where Academics Meet Reality with Joe Megibow

What does academia have to do with marketing and CLV? In this episode, Joe Megibow shares that academia is five to 10 years ahead of practical application. If you want to know where we are heading, start here. Joe talks about his history in the early days of data-driven insights where he worked with companies…

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Ep. 17 | The Future of MarTech with Joe Stanhope

Martech disruption is all around us. Old tools and methods no longer work. Joe Stanhope, Vice President and Principal Analyst at Forrester Research, talks about the future of marketing technology in the Age of the Customer. With marketing a strategic and technical discipline,  technology plays an increasing role. In this episode, topics range from the shift…

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Ep. 16 | CLV Transformation with Zack Anderson of Electronic Arts (EA)

Adopting CLV can drive true transformation within a company. Zack Anderson, SVP and Chief Analytics Officer at EA (Electronic Arts), talks about how their CLV model shifted their data analytics and, by extension, the culture of the company. Its new customer-centric approach better supports its “Player First” mission. By aligning their CLV models to the…

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