Customer Equity Accelerator Podcast

Customer Equity Accelerator Podcast

Ep. 34 | Inside a Visual Data Disaster with Felix Schildorfer

What happens behind the scenes to create a visual data disaster? Data visualization is often taken as a given once you land buckets of data together. This week we go behind the scenes of a data disaster to learn why that is not so. Felix...

Details

Ep. 33 | Visual Data Disasters with Alberto Cairo

Some people believe that well-visualized data will tell you exactly what you need to know. But there are many more visual data disasters than we realize out there. This week Alberto Cairo shares several examples he has discovered from weather to...

Details

Ep. 32 | Getting Your Message Through with Lea Pica

What does that chart mean? How does it relate to the last one? Are your hard-fought insights getting through? A yawning gap has formed between analysts and executives when it comes to communication through data, enough to deem data storytelling...

Details

Ep. 31 | Inside the Customer Equity Accelerator Podcast

Did you know there is a way to cleanly connect marketing to revenue? It is customer equity and these principles are the primary driver behind the Customer Equity Accelerator podcast. This week host Allison Hartsoe recaps the fundamental drivers...

Details

Ep. 30 | Is Customer Centricity Right for Your Company with Jeff Gardner of Staples

There are many points of resistance when organizations try to become customer-centric. From executive understanding to data silos, the path is not easy to navigate. This week host Allison Hartsoe interviews Jeff Gardner from Staples who has seen...

Details

Ep. 29 | Finding the Customer State of Mind with guest Brooks Bell

Have you channeled the customer’s state of mind in your testing experiments? If you have ever grouped all your mobile visitors or your product page viewers or your site exit-ers together for an experiment then you may have missed the customer’s...

Details

Ep. 28 | What CAOs are Thinking Now with Allison Hartsoe

What are Chief Analytics Officers (CAOs) thinking today? In this episode host Allison Hartsoe summarizes a meeting of CAOs in Miami. She includes poll results from audience questions to provide a sense of who is in the room, and then seven things...

Details

Ep. 27 | Customer Centric Product Development with Twitch’s June Dershewitz

Are product-centric organizations tone-deaf to customer needs and desires? How can you balance the two? June Dershewitz, Director of Analytics at Twitch (an Amazon company), explains how these mindsets are not mutually exclusive and when...

Details

Ep. 26 | Secrets of Today’s Marketing Leaders with Laura Beaudin

How do marketing leaders unlock value?  Laura Beaudin has nearly 20 years of experience interviewing marketers to determine the statistically significant things that leaders do differently. A partner at Bain & Company, she leads Marketing...

Details

Ep. 25 | Transformation of Marketing Around CLV with Peggy Winton

Digital transformation begins with enhancing the customer experience. Peggy Winton knows this from personal experience at AIIM International, where she is currently President and CMO. She defines digital transformation in information terms and...

Details

Stay Updated on the Industry's latest Customer-centric Ideas by subscribing to our Weekly Podcast.

Listen to the Customer Equity Accelerator Podcast

Available on itunes Stitcher Listen on Google Play Music

We'd love to give you a snapshot of your data using up to 10,000 rows of information.

Schedule A Time