What happens behind the scenes to create a visual data disaster? Data visualization is often taken as a given once you land buckets of data together. This week we go behind the scenes of a data disaster to learn why that is not so. Felix...

Some people believe that well-visualized data will tell you exactly what you need to know. But there are many more visual data disasters than we realize out there. This week Alberto Cairo shares several examples he has discovered from weather to...

What does that chart mean? How does it relate to the last one? Are your hard-fought insights getting through? A yawning gap has formed between analysts and executives when it comes to communication through data, enough to deem data storytelling...

Did you know there is a way to cleanly connect marketing to revenue? It is customer equity and these principles are the primary driver behind the Customer Equity Accelerator podcast. This week host Allison Hartsoe recaps the fundamental drivers...

There are many points of resistance when organizations try to become customer-centric. From executive understanding to data silos, the path is not easy to navigate. This week host Allison Hartsoe interviews Jeff Gardner from Staples who has seen...

Have you channeled the customer’s state of mind in your testing experiments? If you have ever grouped all your mobile visitors or your product page viewers or your site exit-ers together for an experiment then you may have missed the customer’s...

What are Chief Analytics Officers (CAOs) thinking today? In this episode host Allison Hartsoe summarizes a meeting of CAOs in Miami. She includes poll results from audience questions to provide a sense of who is in the room, and then seven things...

Are product-centric organizations tone-deaf to customer needs and desires? How can you balance the two? June Dershewitz, Director of Analytics at Twitch (an Amazon company), explains how these mindsets are not mutually exclusive and when...

How do marketing leaders unlock value?  Laura Beaudin has nearly 20 years of experience interviewing marketers to determine the statistically significant things that leaders do differently. A partner at Bain & Company, she leads Marketing...

Digital transformation begins with enhancing the customer experience. Peggy Winton knows this from personal experience at AIIM International, where she is currently President and CMO. She defines digital transformation in information terms and...