Customer Equity Accelerator

Customer Equity Accelerator

Ep. 29 | Finding the Customer State of Mind with guest Brooks Bell

Have you channeled the customer’s state of mind in your testing experiments? If you have ever grouped all your mobile visitors or your product page viewers or your site exit-ers together for an experiment then you may have missed the customer’s...

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Ep. 28 | What CAOs are Thinking Now with Allison Hartsoe

What are Chief Analytics Officers (CAOs) thinking today? In this episode host Allison Hartsoe summarizes a meeting of CAOs in Miami. She includes poll results from audience questions to provide a sense of who is in the room, and then seven things...

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Ep. 27 | Customer Centric Product Development with Twitch’s June Dershewitz

Are product-centric organizations tone-deaf to customer needs and desires? How can you balance the two? June Dershewitz, Director of Analytics at Twitch (an Amazon company), explains how these mindsets are not mutually exclusive and when...

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Ep. 26 | Secrets of Today’s Marketing Leaders with Laura Beaudin

How do marketing leaders unlock value?  Laura Beaudin has nearly 20 years of experience interviewing marketers to determine the statistically significant things that leaders do differently. A partner at Bain & Company, she leads Marketing...

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Ep. 25 | Transformation of Marketing Around CLV with Peggy Winton

Digital transformation begins with enhancing the customer experience. Peggy Winton knows this from personal experience at AIIM International, where she is currently President and CMO. She defines digital transformation in information terms and...

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Episode 24: Build a Business Like Amazon with Bryan Eisenberg

If you’ve ever wondered how to build a business like Bezos, so didBryan Eisenberg. His deep look into the four pillars of Amazon’s success became the book Be Like Amazon: Even A Lemonade Stand Can Do It and the focus on his business, Buyer Legends

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Episode 23: Customer Centricity Conference Recap with Allison Hartsoe

Dynamic speakers presenting unique ways of applying the lessons of customer lifetime value. Industry leaders engaging audience members on innovative topics through interactive panels. Those are just a few of the features from the 2018 Customer...

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Ep. 22 | Where Academics Meet Reality with Joe Megibow

What does academia have to do with marketing and CLV? In this episode, Joe Megibow shares that academia is five to 10 years ahead of practical application. If you want to know where we are heading, start here. Joe talks about his history in the...

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Ep. 21 | Arming the Front Lines with Bob McKinney, Head of Marketing at Batteries Plus Bulbs

Your customers are actively indicating how they wish to engage; you just have to find the signal. Bob McKinney, Head of Marketing at Batteries Plus Bulbs, has mastered finding it. Through leveraging a Google cloud-based platform of smartly...

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Ep. 20 | AI with Ash Dhupar, Chief Analytics Officer at Publishers Clearing House

The charm of AI may have been kept alive by both the science community and Hollywood, but Ash Dhupar knows its real-world application can have a huge impact on the bottom line. As Chief Analytics Officer at Publishers Clearing House, he and his...

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