Earlier this year we sparked a revolution at the Customer Centricity Conference at the Wharton School in San Francisco. Next up: accelerating customer equity. We are excited to announce that next year’s event for high-level marketers, c-suite professionals, and others charged with building company value is set for May 17 and 18, 2018. Registration is open, and early-bird rates are available until the end of January.
Our speakers have expertise in digital customer analytics, customer experience, and digital transformation. Once again, the heart of the event is the hands-on customer centricity simulation for CMOs and advanced digital marketers. Attendees will break up into teams and play nine rounds using customer data – each round will result in a decision / action; at the end the winning group will be the one that achieves the largest market valuation from its decisions.
“The Customer Centricity Conference is a unique environment where people can come to connect with their peers and industry leaders in a meaningful and memorable way while rolling up their sleeves to learn new ideas and strategies for growth,” says Allison Hartsoe, CEO and Founder of Ambition Data. “Attendees will go beyond theory to use quantitative metrics to test ideas to build customer lifetime value including customer acquisition, customer retention, and customer development.”
The conference co-chair is Peter Fader, Frances and Pei-Yuan Chia Professor, Professor of Marketing at the Wharton School of the University of Pennsylvania. He is an expert in analyzing behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries to uncover consistent, but often surprising, behavioral patterns.
For more information and to register, visit http://www.CustomerCentricityConference.com.