The Most Valuable Marketing Metric

By Allison Hartsoe | 4.18.18 There is only one meaningful marketing metric. Nothing else matters. Truly. The most valuable marketing metric — and, overall business metric — is Customer Lifetime Value (CLV). Some marketers refer to CLV as Lifetime Value (LTV), which might give away their background. Followers of Pete Fader’s marketing science methods from…

An Executive Woman’s Place Is In The Data

By: Allison Hartsoe I have often wondered why some companies languish in their use of customer data and others feast on it. The stakes are high, because data-driven companies see an average of 6% gross revenue increase and 5% in productivity, according to McKinsey research. What is even more impressive is that these companies are using digital…

Google partners with Ambition Data on Customer Centricity Conference

Ambition Data Partners with Google and the Wharton School of the University of Pennsylvania to Present Customer Centricity Conference 2018: Equity Accelerated

High-level marketing conference helps participants use digital data to gain customer insight and accelerate business performance February 20, 2018 – Ambition Data announces that its Customer Centricity Conference will be presented in partnership with Google (NASDAQ:GOOG) and Wharton School of the University of Pennsylvania on May 17-18, 2018 in San Francisco. The conference is designed to help…

Customer Centricity Conference 2017

Customer Centricity 2017 Conference Takeaways

You missed it! And now you’re probably saying “aw shucks” or if you’re like me, something much more colorful. I wish you had been there. It was awesome. But sometimes we just cannot be in two places at once, so here’s the high-speed espresso summary for you. If you want more of the blow-by-blow action,…

Is This Post Optimized For Engagement?

Is This Post Optimized For Engagement?

I’ve always been a fan of data in interesting contexts.<1> When much of my leisurely reading material is content from Wonkblog and FiveThirtyEight, I can’t deny that their work partly inspired my move into the digital analytics space. With so many potential topics to cover in this field, it was a struggle to decide the…

Customer Centricity - How to Find Quality Customers

Apply True Customer Centricity to eCommerce

Don’t confuse the term customer centricity with customer service. For years, Dr. Pete Fader of Wharton has been addressing this issue: customer centricity isn’t about taking extra care of your customers, it’s about understanding the value of your customers, and how to act accordingly. At Ambition Data, we’ve taken this to heart and pioneering this…