Customer Centricity Conference 2017

Customer Centricity 2017 Conference Takeaways

You missed it! And now you’re probably saying “aw shucks” or if you’re like me, something much more colorful. I wish you had been there. It was awesome. But sometimes we just cannot be in two places at once, so here’s the high-speed espresso summary for you. If you want more of the blow-by-blow action,…

Is This Post Optimized For Engagement?

Is This Post Optimized For Engagement?

I’ve always been a fan of data in interesting contexts.<1> When much of my leisurely reading material is content from Wonkblog and FiveThirtyEight, I can’t deny that their work partly inspired my move into the digital analytics space. With so many potential topics to cover in this field, it was a struggle to decide the…

Customer Centricity - How to Find Quality Customers

Apply True Customer Centricity to eCommerce

Don’t confuse the term customer centricity with customer service. For years, Dr. Pete Fader of Wharton has been addressing this issue: customer centricity isn’t about taking extra care of your customers, it’s about understanding the value of your customers, and how to act accordingly. At Ambition Data, we’ve taken this to heart and pioneering this…

#CustomerCubed

Ambition Data to Host Inaugural Customer Centricity Analytics Conference May 10-11

Conference Targets Executive Decision Making with CMO Simulation Ambition Data, national experts on leveraging data to create more valuable customer relationships, is hosting the inaugural Customer Centricity Conference 2017 May 10 & 11 at the Wharton School of the University of Pennsylvania’s San Francisco campus. The conference will help marketing leaders learn and then apply best…

Customer Centricity, Its not what you think

Customer Centricity is Not What You Think

It is literally everywhere now … customer centric experiences, customer centric marketing, customer centric sales force and yet most people use this term incorrectly. If you cannot individually quantify who is a good customer and who is not, then you cannot be customer centric. Period. This is the main reason I am hosting the Customer…

The Customer Centric Revolution is Here

One Thursday night in Philadelphia, a group of seven executives gathered for a Thought Leadership dinner hosted by myself and Professor Peter Fader. It wasn’t just any Thursday night. There were protests in the street for the second night after the election and traffic was snarled throughout downtown. And yet they came. I’d like to…