Conference Targets Executive Decision Making with CMO Simulation Ambition Data, national experts on leveraging data to create more valuable customer relationships, is hosting the inaugural Customer Centricity Conference 2017 May 10 & 11 at the Wharton School of the University of Pennsylvania’s San Francisco campus. The conference will help marketing leaders learn and then apply best…
It is literally everywhere now … customer centric experiences, customer centric marketing, customer centric sales force and yet most people use this term incorrectly. If you cannot individually quantify who is a good customer and who is not, then you cannot be customer centric. Period. This is the main reason I am hosting the Customer…
One Thursday night in Philadelphia, a group of seven executives gathered for a Thought Leadership dinner hosted by myself and Professor Peter Fader. It wasn’t just any Thursday night. There were protests in the street for the second night after the election and traffic was snarled throughout downtown. And yet they came. I’d like to…
This video follows the “About Ambition Data” video which put forward the simple idea of why – in today’s digital world
Several years ago I was part of something special. Something truly unique. The kind of something that you only realize how valuable it is at the moment it is gone.
DA Hub is the new name for the former Xchange conferences. Most experienced digital analytics practitioners will tell you it is the one conference they never miss.
Here’s a fun tidbit you can use when persuading anyone from your politically-opposed family members to an executive board.
I come to the Adobe Digital Marketing Summit from the old Omniture SiteCatalyst perspective which took place for many years in Salt Lake City.
I’ve always been a fan of data in interesting contexts.<1> When much of my leisurely reading material is content from Wonkblog and FiveThirtyEight,
For five years a tsunami of digital metrics, measurement and data has washed across marketing departments.