Customer Centricity & Analytics Blog

Customer Centricity & Analytics Blog

What Do You as a Retailer Stand to Gain from Black Friday and Cyber Monday?

by Allison Hartsoe

It’s that time of year again – 'The Holidays.' We all know what that means, mass hysteria for finding those all-important deals that retailers offer at this time of year. As the floodgates open and waves of deal-seeking consumers flock to the...

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Portland Business Journal Feature: Making Data Deliver

by Allison Hartsoe

All around the clock, the wired world is giving off signals. Savvy sales and marketing teams are mining those “signals of intention” and marrying them with statistics, machine learning and artificial intelligence. 

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Four Steps to Build a Customer-Centric Martech Stack

by Allison Hartsoe

Marketing is still deep in a product-centric mindset, but the future is all about a customer-centric approach. Here’s advice on getting your stack to match.

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Your Company has Stalled. Now What? It’s Time to Rethink the Way You View Your Customers

by Allison Hartsoe

Traditional marketing no longer delivers the same results. Can a focus on customer-centric marketing to identify customer lifetime value help companies avoid extinction?

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