Customer Centricity & Analytics Blog

Customer Centricity & Analytics Blog

Portland Business Journal Feature: Making Data Deliver

by Allison Hartsoe

All around the clock, the wired world is giving off signals. Savvy sales and marketing teams are mining those “signals of intention” and marrying them with statistics, machine learning and artificial intelligence. 

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Four Steps to Build a Customer-Centric Martech Stack

by Allison Hartsoe

Marketing is still deep in a product-centric mindset, but the future is all about a customer-centric approach. Here’s advice on getting your stack to match.

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Your Company has Stalled. Now What? It’s Time to Rethink the Way You View Your Customers

by Allison Hartsoe

Traditional marketing no longer delivers the same results. Can a focus on customer-centric marketing to identify customer lifetime value help companies avoid extinction?

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