Customer Centricity & Analytics Blog

Customer Centricity & Analytics Blog

Portland Business Journal Feature: Making Data Deliver

by Allison Hartsoe

The original article appeared in the Portland Business Journal October 10, 2019. You can view the article here.

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Four Steps to Build a Customer-Centric Martech Stack

by Allison Hartsoe

Marketing is still deep in a product-centric mindset, but the future is all about a customer-centric approach. Here’s advice on getting your stack to match.

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Your Company has Stalled. Now What? It’s Time to Rethink the Way You View Your Customers

by Allison Hartsoe

Traditional marketing no longer delivers the same results. Can a focus on customer-centric marketing to identify customer lifetime value help companies avoid extinction?

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