Customer Centricity & Analytics Blog

Customer Centricity & Analytics Blog

Four Steps to Build a Customer-Centric Martech Stack

by Allison Hartsoe

Marketing is still deep in a product-centric mindset, but the future is all about a customer-centric approach. Here’s advice on getting your stack to match.

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Your Company has Stalled. Now What? It’s Time to Rethink the Way You View Your Customers

by Allison Hartsoe

Traditional marketing no longer delivers the same results. Can a focus on customer-centric marketing to identify customer lifetime value help companies avoid extinction?

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For data-savvy marketers, there’s a new keyword: Intent

by MIT Technology Review Insights

As more companies look to machine learning for insights, marketers need to use new tools and technology to engage potential customers at the right time and place.

 
  • October 5, 2018
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DMD Innovators Series: Allison Hartsoe, Ambition Data

by David Reim, Chief Product Officer

Allison Hartsoe is the Founder and CEO of Ambition Data. Her experience and passion for analysis allow her to see future trends and relate them all the way back to the tactical moves her clients need to make today. She has built and executed...

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Machine Learning Teaches Marketers to Cultivate a Growth Mindset

by MIT Technology Review Insights

Marketers have moved past merely producing effective creative messaging to striving to drive business growth. In the digital era, they’re looking to data—and technologies such as machine learning—to predict and deliver on customers’ needs.

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Customer Experience or Customer Centricity: What's the difference?

by Allison Hartsoe

Recently I interviewed Tiffani Bova, Customer Growth and Innovation Evangelist at Salesforce. You can see that interview as well as details on our upcoming Customer Centricity Conference where Tiffani is a speaker, here.

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