Customer Centricity & Analytics Blog

Customer Centricity & Analytics Blog

Four Steps to Build a Customer-Centric Martech Stack

by Allison Hartsoe

Marketing is still deep in a product-centric mindset, but the future is all about a customer-centric approach. Here’s advice on getting your stack to match.

Details

Your Company has Stalled. Now What? It’s Time to Rethink the Way You View Your Customers

by Allison Hartsoe

Traditional marketing no longer delivers the same results. Can a focus on customer-centric marketing to identify customer lifetime value help companies avoid extinction?

Details

For data-savvy marketers, there’s a new keyword: Intent

by MIT Technology Review Insights

As more companies look to machine learning for insights, marketers need to use new tools and technology to engage potential customers at the right time and place.

 
  • October 5, 2018
Details

DMD Innovators Series: Allison Hartsoe, Ambition Data

by David Reim, Chief Product Officer

Allison Hartsoe is the Founder and CEO of Ambition Data. Her experience and passion for analysis allow her to see future trends and relate them all the way back to the tactical moves her clients need to make today. She has built and executed...

Details

Machine Learning Teaches Marketers to Cultivate a Growth Mindset

by MIT Technology Review Insights

Marketers have moved past merely producing effective creative messaging to striving to drive business growth. In the digital era, they’re looking to data—and technologies such as machine learning—to predict and deliver on customers’ needs.

    • ...
Details

Insights from DA Hub 2016

by Ambition Data

DA Hub is the new name for the former Xchange conferences. Most experienced digital analytics practitioners will tell you it is the one conference they never miss. This year there were many tracks and I certainly could not attend them all, but here...

Details

Transforming the Digital Past to a Customer Future

by Allison Hartsoe

For five years a tsunami of digital metrics, measurement and data has washed across marketing departments. All of this driven by the rampant expansion of consumer digital devices and the rapid increase of online activity. As analysts, we’ve eagerly...

Details
No More Posts

Do you need digital fundamentals or are you ready to put your CLV into overdrive? Use our self-scoring tool, or schedule a free assessment with our team to pinpoint your true needs.

SCORE YOUR CUSTOMER CENTRICITY

Sign-Up for The Signal, More Signal Less Noise

Listen to the Customer Equity Accelerator Podcast

Available on itunes Stitcher Listen on Google Play Music

We'd love to give you a snapshot of your data using up to 10,000 rows of information.

Schedule A Time