Customer Centricity & Analytics Blog

Customer Centricity & Analytics Blog

Four Steps to Build a Customer-Centric Martech Stack

by Allison Hartsoe

Marketing is still deep in a product-centric mindset, but the future is all about a customer-centric approach. Here’s advice on getting your stack to match.

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Your Company has Stalled. Now What? It’s Time to Rethink the Way You View Your Customers

by Allison Hartsoe

Traditional marketing no longer delivers the same results. Can a focus on customer-centric marketing to identify customer lifetime value help companies avoid extinction?

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For data-savvy marketers, there’s a new keyword: Intent

by MIT Technology Review Insights

As more companies look to machine learning for insights, marketers need to use new tools and technology to engage potential customers at the right time and place.

 
  • October 5, 2018
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DMD Innovators Series: Allison Hartsoe, Ambition Data

by David Reim, Chief Product Officer

Allison Hartsoe is the Founder and CEO of Ambition Data. Her experience and passion for analysis allow her to see future trends and relate them all the way back to the tactical moves her clients need to make today. She has built and executed...

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Machine Learning Teaches Marketers to Cultivate a Growth Mindset

by MIT Technology Review Insights

Marketers have moved past merely producing effective creative messaging to striving to drive business growth. In the digital era, they’re looking to data—and technologies such as machine learning—to predict and deliver on customers’ needs.

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Ambition Data Announces Speakers for Customer Centricity Conference 2018: Equity Accelerated

by Allison Hartsoe

Marketing and analytics gurus from eBay, Electronic Arts, Batteries Plus Bulbs, Wharton, and Google to share new marketing strategies using digital data to accelerate business growth

 

March 23, 2018 – Ambition Data announces its speaker lineup...

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An Invitation to Play CMO

by Allison Hartsoe

This is not a traditional article, but a really cool feature of the Customer Centricity Conference coming up in May. I personally hate going to conferences that waste my time because it is hard to know where those "nuggets" of insight will be...

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Customer Experience or Customer Centricity: What's the difference?

by Allison Hartsoe

Recently I interviewed Tiffani Bova, Customer Growth and Innovation Evangelist at Salesforce. You can see that interview as well as details on our upcoming Customer Centricity Conference where Tiffani is a speaker, here.

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The Customer Centric Revolution is Here

by Allison Hartsoe

One Thursday night in Philadelphia, a group of seven executives gathered for a Thought Leadership dinner hosted by myself and Professor Peter Fader. It wasn’t just any Thursday night. There were protests in the street for the second night after the...

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