Marketing is still deep in a product-centric mindset, but the future is all about a customer-centric approach. Here’s advice on getting your stack to match.
Nov
11
Oct
27
by Allison Hartsoe
analytics,
analytics techniques,
analytics tools,
Blog,
Centric Solutions,
Customer,
Customer Centric Solutions,
Customer Centricity,
Data Analysis,
digital marketing,
Digital Strategy,
Engagement,
measure,
optimization,
POV,
signal,
web analytics
Traditional marketing no longer delivers the same results. Can a focus on customer-centric marketing to identify customer lifetime value help companies avoid extinction?
Oct
10
by MIT Technology Review Insights
Insider,
analytics,
analytics techniques,
analytics tools,
Blog,
Centric Solutions,
choice,
Customer,
Customer Centric Solutions,
Customer Centricity,
Data Analysis,
digital marketing,
Digital Strategy
As more companies look to machine learning for insights, marketers need to use new tools and technology to engage potential customers at the right time and place.
In association with Google
Sep
26
by David Reim, Chief Product Officer
analytics,
analytics techniques,
analytics tools,
Blog,
Centric Solutions,
Customer,
Customer Centric Solutions,
Customer Centricity,
Data Analysis,
digital marketing,
Digital Strategy,
Engagement,
optimization,
web analytics
Allison Hartsoe is the Founder and CEO of Ambition Data. Her experience and passion for analysis allow her to see future trends and relate them all the way back to the tactical moves her clients need to make today. She has built and executed...
Sep
25
by MIT Technology Review Insights
Blog,
Centric Solutions,
Customer,
Customer Centric Solutions,
Customer Centricity,
Data Analysis,
digital marketing,
Digital Strategy
Marketers have moved past merely producing effective creative messaging to striving to drive business growth. In the digital era, they’re looking to data—and technologies such as machine learning—to predict and deliver on customers’ needs.
May
11
by Allison Hartsoe
analytics,
analytics techniques,
analytics tools,
Blog,
Customer,
Customer Centric Solutions,
Customer Centricity,
digital marketing,
Digital Strategy
Recently I interviewed Tiffani Bova, Customer Growth and Innovation Evangelist at Salesforce. You can see that interview as well as details on our upcoming Customer Centricity Conference where Tiffani is a speaker, here.
by Allison Hartsoe
For five years a tsunami of digital metrics, measurement and data has washed across marketing departments. All of this driven by the rampant expansion of consumer digital devices and the rapid increase of online activity. As analysts, we’ve eagerly...
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