Customer Centricity & Analytics Blog

Customer Centricity & Analytics Blog

The Stages of CLV Acceptance- Where is Your Company on the Adoption Curve?

by Allison Hartsoe

Guest post by Peter Fader, Co-founder of Zodiac & Professor of Marketing at The Wharton School

The concept of Customer Lifetime Value measurement has slowly entered the mainstream over the past decade, with more and more businesses seeing the...

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Ambition Data Partners with Google and the Wharton School of the University of Pennsylvania to Present Customer Centricity Conference 2018: Equity Accelerated

by Allison Hartsoe

High-level marketing conference helps participants use digital data to gain customer insight and accelerate business performance

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How to Build Customer Equity with eCommerce Data

by Allison Hartsoe

"You have reams of customer data after the holidays. Don’t let it lie untouched in pockets across your organization—use it to build a competitive advantage." - Allison Hartsoe

 

Internet Retailer has published a new article from CEO Allison...

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CAO Audience profile

by Allison Hartsoe

I just got back from the CAO conference in Miami, and am excited about some of the changes I see. In this post, I'll summarize the profile of CAOs at this event; the next post discusses topics.

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It’s Time to Accelerate - Customer Centricity Conference 2018 Registration Now Open

by Allison Hartsoe

Earlier this year we sparked a revolution at the Customer Centricity Conference at the Wharton School in San Francisco. Next up: accelerating customer equity. We are excited to announce that next year’s event for high-level marketers, c-suite...

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#DataForACause: OSMIHelp.Org

by Allison Hartsoe

The project that was released this week focused on the non-profit OSMI, whose focus is to educate the tech industry about mental illness, and to promote ways to destigmatize discussion and treatment.

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Customer Centricity 2017 Conference Takeaways

by Allison Hartsoe

You missed it! And now you're probably saying "aw shucks" or if you're like me, something much more colorful. I wish you had been there. It was awesome. But sometimes we just cannot be in two places at once, so here's the high-speed espresso summary...

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Is This Post Optimized For Engagement?

by Allison Hartsoe

I’ve always been a fan of data in interesting contexts.<1> When much of my leisurely reading material is content from Wonkblog and FiveThirtyEight, I can’t deny that their work partly inspired my move into the digital analytics space.

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Apply True Customer Centricity to eCommerce

by Allison Hartsoe

Don't confuse the term customer centricity with customer service. For years, Dr. Pete Fader of Wharton has been addressing this issue: customer centricity isn't about taking extra care of your customers, it's about understanding the lifetime value

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An Invitation to Play CMO

by Allison Hartsoe

This is not a traditional article, but a really cool feature of the Customer Centricity Conference coming up in May. I personally hate going to conferences that waste my time because it is hard to know where those "nuggets" of insight will be...

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