Customer Centricity & Analytics Blog

Customer Centricity & Analytics Blog

Ambition Data Announces Speakers for Customer Centricity Conference 2018: Equity Accelerated

by Allison Hartsoe

Marketing and analytics gurus from eBay, Electronic Arts, Batteries Plus Bulbs, Wharton, and Google to share new marketing strategies using digital data to accelerate business growth

 

March 23, 2018 – Ambition Data announces its speaker lineup...

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What to Listen for at Adobe’s Conference - March 23, 2018

by Allison Hartsoe

Hello friends,

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The Stages of CLV Acceptance- Where is Your Company on the Adoption Curve?

by Allison Hartsoe

Guest post by Peter Fader, Co-founder of Zodiac & Professor of Marketing at The Wharton School

The concept of Customer Lifetime Value measurement has slowly entered the mainstream over the past decade, with more and more businesses seeing the...

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Ambition Data Partners with Google and the Wharton School of the University of Pennsylvania to Present Customer Centricity Conference 2018: Equity Accelerated

by Allison Hartsoe

High-level marketing conference helps participants use digital data to gain customer insight and accelerate business performance

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How to Build Customer Equity with eCommerce Data

by Allison Hartsoe

"You have reams of customer data after the holidays. Don’t let it lie untouched in pockets across your organization—use it to build a competitive advantage." - Allison Hartsoe

 

Internet Retailer has published a new article from CEO Allison...

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CAO Audience profile

by Allison Hartsoe

I just got back from the CAO conference in Miami, and am excited about some of the changes I see. In this post, I'll summarize the profile of CAOs at this event; the next post discusses topics.

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It’s Time to Accelerate - Customer Centricity Conference 2018 Registration Now Open

by Allison Hartsoe

Earlier this year we sparked a revolution at the Customer Centricity Conference at the Wharton School in San Francisco. Next up: accelerating customer equity. We are excited to announce that next year’s event for high-level marketers, c-suite...

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#DataForACause: OSMIHelp.Org

by Allison Hartsoe

The project that was released this week focused on the non-profit OSMI, whose focus is to educate the tech industry about mental illness, and to promote ways to destigmatize discussion and treatment.

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Customer Centricity 2017 Conference Takeaways

by Allison Hartsoe

You missed it! And now you're probably saying "aw shucks" or if you're like me, something much more colorful. I wish you had been there. It was awesome. But sometimes we just cannot be in two places at once, so here's the high-speed espresso summary...

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Is This Post Optimized For Engagement?

by Allison Hartsoe

I’ve always been a fan of data in interesting contexts.<1> When much of my leisurely reading material is content from Wonkblog and FiveThirtyEight, I can’t deny that their work partly inspired my move into the digital analytics space.

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