Customer Centricity & Analytics Blog

C-Suite TV Insights Interview



With so much information out there, how do you know you have the right data and are using it properly to ensure your business is using it correctly? If it doesn’t increase your company’s bottom line, then data is useless. Is there a key to unlocking the value of your data? To get the insights, host Gregg Greenberg sat down with Allison Hartsoe, CEO of Ambition Data to find out how to find value in data, that you are reading data correctly, and the dangers of reading it incorrectly.

"People believe that if they just jam all their data together it will magically produce insights but its just not the case. Instead data has to be shaped and augmented to provide value." - Allison Hartsoe


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