Customer Centricity & Analytics Blog

Customer Centricity & Analytics Blog

Allison Hartsoe

Recent Posts

Portland Business Journal Feature: Making Data Deliver

by Allison Hartsoe

The original article appeared in the Portland Business Journal October 10, 2019. You can view the article here.

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The Business Roundtable’s New Customer Focus

by Allison Hartsoe

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Four Steps to Build a Customer-Centric Martech Stack

by Allison Hartsoe

Marketing is still deep in a product-centric mindset, but the future is all about a customer-centric approach. Here’s advice on getting your stack to match.

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Your Company has Stalled. Now What? It’s Time to Rethink the Way You View Your Customers

by Allison Hartsoe

Traditional marketing no longer delivers the same results. Can a focus on customer-centric marketing to identify customer lifetime value help companies avoid extinction?

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The Most Valuable Marketing Metric - Customer Lifetime Value

by Allison Hartsoe

 

There is only one meaningful marketing metric. Nothing else matters. Truly.

The most valuable marketing metric — and, overall business metric — is Customer Lifetime Value (CLV). Some marketers refer to CLV as Lifetime Value (LTV), which might...

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An Executive Woman's Place Is In The Data

by Allison Hartsoe

I have often wondered why some companies languish in their use of customer data and others feast on it. The stakes are high, because data-driven companies see an average of 6% gross revenue increase and 5% in productivity, according to McKinsey...

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Seven fundamentals to set an analytics team up for success

by Allison Hartsoe

The value of data for analytics is undisputed in today's business environment, but not all companies use it well.
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Ambition Data Announces Speakers for Customer Centricity Conference 2018: Equity Accelerated

by Allison Hartsoe

Marketing and analytics gurus from eBay, Electronic Arts, Batteries Plus Bulbs, Wharton, and Google to share new marketing strategies using digital data to accelerate business growth

 

March 23, 2018 – Ambition Data announces its speaker lineup...

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What to Listen for at Adobe’s Conference - March 23, 2018

by Allison Hartsoe

Hello friends,

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The Stages of CLV Acceptance- Where is Your Company on the Adoption Curve?

by Allison Hartsoe

Guest post by Peter Fader, Co-founder of Zodiac & Professor of Marketing at The Wharton School

The concept of Customer Lifetime Value measurement has slowly entered the mainstream over the past decade, with more and more businesses seeing the...

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