Customer Centricity & Analytics Blog

Ambition Data Announces Speakers for Customer Centricity Conference 2018: Equity Accelerated

Marketing and analytics gurus from eBay, Electronic Arts, Batteries Plus Bulbs, Wharton, and Google to share new marketing strategies using digital data to accelerate business growth


March 23, 2018 – Ambition Data announces its speaker lineup for Customer Centricity Conference, set for May 17-18, 2018 in San Francisco. This unique, hands-on event provides attendees with the opportunity to test new marketing ideas to scale for growth and accelerate customer lifetime value. It is presented in collaboration with Google.

Speakers include:

  • Allison Hartsoe, CEO, Ambition Data – Conference Founder and Host, Co-Chair, and Moderator of the Future of Martech Panel

  • Peter Fader, Professor of Marketing, Wharton School – Conference Co-Chair and Moderator of the Wall Street Meets Marketing at the Corner of Customers & Equity.

  • Zack Anderson, SVP and Chief Analytics Officer, Electronic Arts, will keynote

  • Paul Frantz, Industry Director, Large Customer Sales, Google

  • Sarah Toms, Senior Director, Wharton Interactive, will conduct the Customer Centricity Simulation


Speakers for the Future of Martech Panel include:

  • Bob McKinney, VP Marketing and Omnichannel, Batteries Plus Bulbs

  • Joe Stanhope, VP, Principal Analyst, Forrester Research


Speakers for the Wall Street Meets Marketing at the Corner of Customers & Equity panel include:

  • Anthony Choe, Founder, Provenance Digital

  • Jaime Colmenares, Director, Americas Customer Strategy & Analytics, eBay


The conference is designed to help high-level marketers, analytics professionals, and C-suite executives use digital data to increase customer lifetime value, build customer equity, and scale for growth. The heart of the conference is a hands-on customer centricity simulation where attendees break up into small groups for nine round of decision-making using customer data; the winning group will be the one that achieves the largest market valuation from its actions.


“Customer Centricity Conference is an opportunity for Chief Marketing Officers and Chief Analytics Officers to secure their seat at the executive table,” says Allison Hartsoe, CEO and Founder of Ambition Data, the event host. “We have an outstanding lineup of professionals who will share how they have used data to deliver measurable revenue growth. And attendees will get hands-on practice putting those principles to work in the Customer Centricity simulation. This event is powerful, meaningful, and delivers results.”


For more information and to register, visit

Media sponsors for Customer Centricity Conference are B2B News Network, Customer Experience Professionals Association, Digital Analytics Association, and MKTGInsight.

About Ambition Data

Ambition Data helps companies transform the way they use digital data to reconnect, remodel, and re-imagine their customer relationships. It follows a proven process to guide companies through the Customer Centricity Maturity Life-cycle to build customer equity and impact the bottom line. Using the best methodologies and tools, Ambition Data offer companies a new way of thinking, predicting, and leading through customer centricity.  For more information, visit

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