What is Customer Equity?

Host Allison Hartsoe explains the concept of Customer Centricity and how it relates to Customer Equity. She walks us through the six stages of Digital Maturity, and explains how companies can use their digital data to build revenue and market strength. Who Should Listen: Marketing, Analytics, Digital Transformation, Customer Transformation, Data Insights, Customer Experience, eCommerce, Digital…

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It’s Time to Accelerate – Customer Centricity Conference 2018 Registration Now Open

Earlier this year we sparked a revolution at the Customer Centricity Conference at the Wharton School in San Francisco. Next up: accelerating customer equity. We are excited to announce that next year’s event for high-level marketers, c-suite professionals, and others charged with building company value is set for May 17 and 18, 2018. Registration is open, and early-bird…

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#DataForACause: OSMIHelp.Org

The project that was released this week focused on the non-profit OSMI, whose focus is to educate the tech industry about mental illness, and to promote ways to destigmatize discussion and treatment. I went with a full infographic this week using a Tableau dasbhoard. It was fun working with such a robust dataset, especially with…

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Customer Centricity 2017 Conference Takeaways

You missed it! And now you’re probably saying “aw shucks” or if you’re like me, something much more colorful. I wish you had been there. It was awesome. But sometimes we just cannot be in two places at once, so here’s the high-speed espresso summary for you. If you want more of the blow-by-blow action,…

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Is This Post Optimized For Engagement?

I’ve always been a fan of data in interesting contexts.<1> When much of my leisurely reading material is content from Wonkblog and FiveThirtyEight, I can’t deny that their work partly inspired my move into the digital analytics space. With so many potential topics to cover in this field, it was a struggle to decide the…

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Apply True Customer Centricity to eCommerce

Don’t confuse the term customer centricity with customer service. For years, Dr. Pete Fader of Wharton has been addressing this issue: customer centricity isn’t about taking extra care of your customers, it’s about understanding the value of your customers, and how to act accordingly. At Ambition Data, we’ve taken this to heart and pioneering this…

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An Invitation to Play CMO

This is not a traditional article, but a really cool feature of the Customer Centricity Conference coming up in May. I personally hate going to conferences that waste my time because it is hard to know where those “nuggets” of insight will be gained. The idea of a robust simulation to make concepts stick is…

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Customer Experience or Customer Centricity: What’s the difference?

Recently I interviewed Tiffani Bova, Customer Growth and Innovation Evangelist at Salesforce. You can see that interview as well as details on our upcoming Customer Centricity Conference where Tiffani is a speaker, here. And I agree with her. Customer experience seems to be a catch-all for the general act of removing friction from the customer…

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Customer Centricity is Not What You Think

It is literally everywhere now … customer centric experiences, customer centric marketing, customer centric sales force and yet most people use this term incorrectly. If you cannot individually quantify who is a good customer and who is not, then you cannot be customer centric. Period. This is the main reason I am hosting the Customer…

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The Customer Centric Revolution is Here

One Thursday night in Philadelphia, a group of seven executives gathered for a Thought Leadership dinner hosted by myself and Professor Peter Fader. It wasn’t just any Thursday night. There were protests in the street for the second night after the election and traffic was snarled throughout downtown. And yet they came. I’d like to…

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The Crisis of CMO Leadership in Data-Driven Marketing

Data hell It is Sunday morning and you, the analyst, are just beginning to review and assemble the data pulls that will get pushed out on Sunday night for the Monday morning executive report. Blocks in Excel need to be debugged. Data is missing from a different source. You go through an immense amount of…

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How to Make it Rain Money in Digital Marketing

A few weeks ago I reached out to fellow XChange attendee and friend, Bob Page, because I wanted to understand more about the modern data architectures driving high speed analytics. Bob is the VP of Partner Product Management at Hortonworks, a company that enables modern data architecture via Apache Hadoop. I like technology so I often…

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Two Ways to Create Customer Bliss with Choice

Last week I ventured out to what I thought was a digital marketing networking event. In the usual manner, I checked in, picked up my drink ticket and then went to put on a name badge. And that is where I was greeted with an unexpected degree of complexity. Yes, there were actually 10 choices…

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