The Most Valuable Marketing Metric

By Allison Hartsoe | 4.18.18 There is only one meaningful marketing metric. Nothing else matters. Truly. The most valuable marketing metric — and, overall business metric — is Customer Lifetime Value (CLV). Some marketers refer to CLV as Lifetime Value (LTV), which might give away their background. Followers of Pete Fader’s marketing science methods from…

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An Executive Woman’s Place Is In The Data

By: Allison Hartsoe I have often wondered why some companies languish in their use of customer data and others feast on it. The stakes are high, because data-driven companies see an average of 6% gross revenue increase and 5% in productivity, according to McKinsey research. What is even more impressive is that these companies are using digital…

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Seven fundamentals to set an analytics team up for success

The value of data for analytics is undisputed in today’s business environment, but not all companies use it well. How do leaders create factories of analytics and positive ROI? First, they nail the basics, then they build up the case for budget through ROI. Here are the seven fundamentals that get you there, and some…

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Ambition Data Announces Speakers for Customer Centricity Conference 2018: Equity Accelerated

Marketing and analytics gurus from eBay, Electronic Arts, Publishers Clearing House, Batteries Plus Bulbs, Wharton, and Google to share new marketing strategies using digital data to accelerate business growth   March 23, 2018 – Ambition Data announces its speaker lineup for Customer Centricity Conference, set for May 17-18, 2018 in San Francisco. This unique, hands-on event…

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What to Listen for at Adobe’s Conference – March 23, 2018

Hello friends, Learn how to make marketing a revenue center, not a cost center. Do it right when you play the simulation at the Customer Centricity Conference and be blown away by customer marketing science.   Now let’s get to the topic. For those of us who started going to the Omniture SiteCatalyst events way back…

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Ambition Data Partners with Google and the Wharton School of the University of Pennsylvania to Present Customer Centricity Conference 2018: Equity Accelerated

High-level marketing conference helps participants use digital data to gain customer insight and accelerate business performance February 20, 2018 – Ambition Data announces that its Customer Centricity Conference will be presented in partnership with Google (NASDAQ:GOOG) and Wharton School of the University of Pennsylvania on May 17-18, 2018 in San Francisco. The conference is designed to help…

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How to Build Customer Equity with eCommerce Data

Internet Retailer has published a new article from CEO Allison Hartsoe on using ecommerce data. The holidays are over – do you have a plan for how to use all of your customer data? Learn the three steps: Set the Data to Listen to the Customer Use Data to Achieve Customer-Friendly Goals Use Data to…

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CAO Audience profile

I just got back from the CAO conference in Miami, and am excited about some of the changes I see. In this post, I’ll summarize the profile of CAOs at this event; the next post discusses topics. Most CAOs at this event came from government, law, healthcare, and other industries not typically regarded as aggressive…

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It’s Time to Accelerate – Customer Centricity Conference 2018 Registration Now Open

Earlier this year we sparked a revolution at the Customer Centricity Conference at the Wharton School in San Francisco. Next up: accelerating customer equity. We are excited to announce that next year’s event for high-level marketers, c-suite professionals, and others charged with building company value is set for May 17 and 18, 2018. Registration is open, and early-bird…

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#DataForACause: OSMIHelp.Org

The project that was released this week focused on the non-profit OSMI, whose focus is to educate the tech industry about mental illness, and to promote ways to destigmatize discussion and treatment. I went with a full infographic this week using a Tableau dasbhoard. It was fun working with such a robust dataset, especially with…

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Customer Centricity 2017 Conference Takeaways

You missed it! And now you’re probably saying “aw shucks” or if you’re like me, something much more colorful. I wish you had been there. It was awesome. But sometimes we just cannot be in two places at once, so here’s the high-speed espresso summary for you. If you want more of the blow-by-blow action,…

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Is This Post Optimized For Engagement?

I’ve always been a fan of data in interesting contexts.<1> When much of my leisurely reading material is content from Wonkblog and FiveThirtyEight, I can’t deny that their work partly inspired my move into the digital analytics space. With so many potential topics to cover in this field, it was a struggle to decide the…

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Apply True Customer Centricity to eCommerce

Don’t confuse the term customer centricity with customer service. For years, Dr. Pete Fader of Wharton has been addressing this issue: customer centricity isn’t about taking extra care of your customers, it’s about understanding the value of your customers, and how to act accordingly. At Ambition Data, we’ve taken this to heart and pioneering this…

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An Invitation to Play CMO

This is not a traditional article, but a really cool feature of the Customer Centricity Conference coming up in May. I personally hate going to conferences that waste my time because it is hard to know where those “nuggets” of insight will be gained. The idea of a robust simulation to make concepts stick is…

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Customer Experience or Customer Centricity: What’s the difference?

Recently I interviewed Tiffani Bova, Customer Growth and Innovation Evangelist at Salesforce. You can see that interview as well as details on our upcoming Customer Centricity Conference where Tiffani is a speaker, here. And I agree with her. Customer experience seems to be a catch-all for the general act of removing friction from the customer…

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Customer Centricity is Not What You Think

It is literally everywhere now … customer centric experiences, customer centric marketing, customer centric sales force and yet most people use this term incorrectly. If you cannot individually quantify who is a good customer and who is not, then you cannot be customer centric. Period. This is the main reason I am hosting the Customer…

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The Customer Centric Revolution is Here

One Thursday night in Philadelphia, a group of seven executives gathered for a Thought Leadership dinner hosted by myself and Professor Peter Fader. It wasn’t just any Thursday night. There were protests in the street for the second night after the election and traffic was snarled throughout downtown. And yet they came. I’d like to…

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