Customer Centricity & Analytics Blog

Customer Centricity & Analytics Blog

Machine Learning Teaches Marketers to Cultivate a Growth Mindset

by MIT Technology Review Insights

Marketers have moved past merely producing effective creative messaging to striving to drive business growth. In the digital era, they’re looking to data—and technologies such as machine learning—to predict and deliver on customers’ needs.

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The Most Valuable Marketing Metric - Customer Lifetime Value

by Allison Hartsoe

 

There is only one meaningful marketing metric. Nothing else matters. Truly.

The most valuable marketing metric — and, overall business metric — is Customer Lifetime Value (CLV). Some marketers refer to CLV as Lifetime Value (LTV), which might...

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An Executive Woman's Place Is In The Data

by Allison Hartsoe

I have often wondered why some companies languish in their use of customer data and others feast on it. The stakes are high, because data-driven companies see an average of 6% gross revenue increase and 5% in produc

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Seven fundamentals to set an analytics team up for success

by Allison Hartsoe

The value of data for analytics is undisputed in today's business environment, but not all companies use it well.
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Ambition Data Announces Speakers for Customer Centricity Conference 2018: Equity Accelerated

by Allison Hartsoe

Marketing and analytics gurus from eBay, Electronic Arts, Publishers Clearing House, Batteries Plus Bulbs, Wharton, and Google to share new marketing strategies using digital data to accelerate business growth

 

March 23, 2018 – Ambition Data...

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What to Listen for at Adobe’s Conference - March 23, 2018

by Allison Hartsoe

Hello friends,

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The Stages of CLV Acceptance- Where is Your Company on the Adoption Curve?

by Allison Hartsoe

Guest post by Peter Fader, Co-founder of Zodiac & Professor of Marketing at The Wharton School

The concept of Customer Lifetime Value measurement has slowly entered the mainstream over the past decade, with more and more businesses seeing the...

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Ambition Data Partners with Google and the Wharton School of the University of Pennsylvania to Present Customer Centricity Conference 2018: Equity Accelerated

by Allison Hartsoe

High-level marketing conference helps participants use digital data to gain customer insight and accelerate business performance

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How to Build Customer Equity with eCommerce Data

by Allison Hartsoe

Internet Retailer has published a new article from CEO Allison Hartsoe on using ecommerce data. The holidays are over - do you have a plan for how to use all of your customer data? Learn the three steps:

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CAO Audience profile

by Allison Hartsoe

I just got back from the CAO conference in Miami, and am excited about some of the changes I see. In this post, I'll summarize the profile of CAOs at this event; the next post discusses topics.

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