The project that was released this week focused on the non-profit OSMI, whose focus is to educate the tech industry about mental illness, and to promote ways to destigmatize discussion and treatment. I went with a full infographic this week using a Tableau dasbhoard. It was fun working with such a robust dataset, especially with…
DetailsYou missed it! And now you’re probably saying “aw shucks” or if you’re like me, something much more colorful. I wish you had been there. It was awesome. But sometimes we just cannot be in two places at once, so here’s the high-speed espresso summary for you. If you want more of the blow-by-blow action,…
DetailsI’ve always been a fan of data in interesting contexts.<1> When much of my leisurely reading material is content from Wonkblog and FiveThirtyEight, I can’t deny that their work partly inspired my move into the digital analytics space. With so many potential topics to cover in this field, it was a struggle to decide the…
DetailsDon’t confuse the term customer centricity with customer service. For years, Dr. Pete Fader of Wharton has been addressing this issue: customer centricity isn’t about taking extra care of your customers, it’s about understanding the value of your customers, and how to act accordingly. At Ambition Data, we’ve taken this to heart and pioneering this…
DetailsThis is not a traditional article, but a really cool feature of the Customer Centricity Conference coming up in May. I personally hate going to conferences that waste my time because it is hard to know where those “nuggets” of insight will be gained. The idea of a robust simulation to make concepts stick is…
DetailsRecently I interviewed Tiffani Bova, Customer Growth and Innovation Evangelist at Salesforce. You can see that interview as well as details on our upcoming Customer Centricity Conference where Tiffani is a speaker, here. And I agree with her. Customer experience seems to be a catch-all for the general act of removing friction from the customer…
DetailsConference Targets Executive Decision Making with CMO Simulation Ambition Data, national experts on leveraging data to create more valuable customer relationships, is hosting the inaugural Customer Centricity Conference 2017 May 10 & 11 at the Wharton School of the University of Pennsylvania’s San Francisco campus. The conference will help marketing leaders learn and then apply best…
DetailsIt is literally everywhere now … customer centric experiences, customer centric marketing, customer centric sales force and yet most people use this term incorrectly. If you cannot individually quantify who is a good customer and who is not, then you cannot be customer centric. Period. This is the main reason I am hosting the Customer…
DetailsOne Thursday night in Philadelphia, a group of seven executives gathered for a Thought Leadership dinner hosted by myself and Professor Peter Fader. It wasn’t just any Thursday night. There were protests in the street for the second night after the election and traffic was snarled throughout downtown. And yet they came. I’d like to…
DetailsThis video follows the “About Ambition Data” video which put forward the simple idea of why – in today’s digital world
DetailsSeveral years ago I was part of something special. Something truly unique. The kind of something that you only realize how valuable it is at the moment it is gone.
DetailsDA Hub is the new name for the former Xchange conferences. Most experienced digital analytics practitioners will tell you it is the one conference they never miss.
DetailsHere’s a fun tidbit you can use when persuading anyone from your politically-opposed family members to an executive board.
DetailsI come to the Adobe Digital Marketing Summit from the old Omniture SiteCatalyst perspective which took place for many years in Salt Lake City.
DetailsI’ve always been a fan of data in interesting contexts.<1> When much of my leisurely reading material is content from Wonkblog and FiveThirtyEight,
DetailsFor five years a tsunami of digital metrics, measurement and data has washed across marketing departments.
DetailsEveryone collects something, and I collect information. Earlier this week, I was digging through my research archive and I noticed.
DetailsIf you are short on cash for headcount or other analytics projects or tools, then consider cutting back on the number one waste of cash.
DetailsI have often wondered why some companies languish in their use of customer data and others feast on it.
DetailsMany years ago when I was first starting out in digital analytics I captured a piece of valuable advice from Avinash Kaushik.
DetailsAn executive sits at a conference table, reviewing a newly released digital metrics report.
DetailsCharles Wheelan’s Naked Statistics is an insightful book laced with college-style humor as indicated by the soft porn book cover. Read this book if you want to understand the concepts behind statistics without having to mine a text book. The book is a quick read at only 250 pages, much of it skimmable. It is especially…
DetailsCharles Wheelan’s Naked Statistics is an insightful book laced with college-style humor as indicated by the soft porn book cover. Read this book if you want to understand the concepts behind statistics without having to mine a text book. The book is a quick read at only 250 pages, much of it skimmable. It is especially…
DetailsData hell It is Sunday morning and you, the analyst, are just beginning to review and assemble the data pulls that will get pushed out on Sunday night for the Monday morning executive report. Blocks in Excel need to be debugged. Data is missing from a different source. You go through an immense amount of…
DetailsA few weeks ago I reached out to fellow XChange attendee and friend, Bob Page, because I wanted to understand more about the modern data architectures driving high speed analytics. Bob is the VP of Partner Product Management at Hortonworks, a company that enables modern data architecture via Apache Hadoop. I like technology so I often…
DetailsLast week I ventured out to what I thought was a digital marketing networking event. In the usual manner, I checked in, picked up my drink ticket and then went to put on a name badge. And that is where I was greeted with an unexpected degree of complexity. Yes, there were actually 10 choices…
DetailsNate Silver’s the Signal and the Noise is a forecasting book with broad appeal. Read this book if you want to understand more about decision-making, statistics and predictive analytics without having to mine a text book. The book is richly researched, well organized and packed with engaging examples. It is especially valuable for digital analytics…
DetailsLast week in a flash of inspiration, I decided to to create a special station on Pandora. The basic premise would simply be women singers rocking out about powerful women’s topics. I searched the existing channels for “women” and “female” and words related to “power” and came up with nothing. That was rather sad, but…
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