All around the clock, the wired world is giving off signals. Savvy sales and marketing teams are mining those “signals of intention” and marrying them with statistics, machine learning and artificial intelligence.
Oct
11
Sep
11
Nov
11
by Allison Hartsoe
Analytics,
analytics books,
analytics techniques,
analytics tools,
Blog,
Centric Solutions,
Customer,
Customer Centric Solutions,
Customer Centricity,
Data Analysis,
digital marketing,
Digital Strategy,
measure,
optimization,
POV,
signal
Marketing is still deep in a product-centric mindset, but the future is all about a customer-centric approach. Here’s advice on getting your stack to match.
Oct
27
by Allison Hartsoe
Analytics,
analytics techniques,
analytics tools,
Blog,
Centric Solutions,
Customer,
Customer Centric Solutions,
Customer Centricity,
Data Analysis,
digital marketing,
Digital Strategy,
Engagement,
measure,
optimization,
POV,
signal,
web analytics
Traditional marketing no longer delivers the same results. Can a focus on customer-centric marketing to identify customer lifetime value help companies avoid extinction?
Oct
10
by MIT Technology Review Insights
Insider,
Analytics,
analytics techniques,
analytics tools,
Blog,
Centric Solutions,
choice,
Customer,
Customer Centric Solutions,
Customer Centricity,
Data Analysis,
digital marketing,
Digital Strategy
As more companies look to machine learning for insights, marketers need to use new tools and technology to engage potential customers at the right time and place.
In association with Google
Sep
26
by David Reim, Chief Product Officer
Analytics,
analytics techniques,
analytics tools,
Blog,
Centric Solutions,
Customer,
Customer Centric Solutions,
Customer Centricity,
Data Analysis,
digital marketing,
Digital Strategy,
Engagement,
optimization,
web analytics
Allison Hartsoe is the Founder and CEO of Ambition Data. Her experience and passion for analysis allow her to see future trends and relate them all the way back to the tactical moves her clients need to make today. She has built and executed...
Sep
25
by MIT Technology Review Insights
Blog,
Centric Solutions,
Customer,
Customer Centric Solutions,
Customer Centricity,
Data Analysis,
digital marketing,
Digital Strategy
Marketers have moved past merely producing effective creative messaging to striving to drive business growth. In the digital era, they’re looking to data—and technologies such as machine learning—to predict and deliver on customers’ needs.
May
16
by Allison Hartsoe
There is only one meaningful marketing metric. Nothing else matters. Truly.
The most valuable marketing metric — and, overall business metric — is Customer Lifetime Value (CLV). Some marketers refer to CLV as Lifetime Value (LTV), which might...
by Allison Hartsoe
I have often wondered why some companies languish in their use of customer data and others feast on it. The stakes are high, because data-driven companies see an average of 6% gross revenue increase and 5% in productivity, according to McKinsey...
May
14
