Marketing is still deep in a product-centric mindset, but the future is all about a customer-centric approach. Here’s advice on getting your stack to match.
by Allison Hartsoe
Traditional marketing no longer delivers the same results. Can a focus on customer-centric marketing to identify customer lifetime value help companies avoid extinction?
by MIT Technology Review Insights
As more companies look to machine learning for insights, marketers need to use new tools and technology to engage potential customers at the right time and place.
- October 5, 2018
In association with Google
by David Reim, Chief Product Officer
Allison Hartsoe is the Founder and CEO of Ambition Data. Her experience and passion for analysis allow her to see future trends and relate them all the way back to the tactical moves her clients need to make today. She has built and executed...
by MIT Technology Review Insights
Marketers have moved past merely producing effective creative messaging to striving to drive business growth. In the digital era, they’re looking to data—and technologies such as machine learning—to predict and deliver on customers’ needs.
- ...
by Allison Hartsoe
There is only one meaningful marketing metric. Nothing else matters. Truly.
The most valuable marketing metric — and, overall business metric — is Customer Lifetime Value (CLV). Some marketers refer to CLV as Lifetime Value (LTV), which might...
by Allison Hartsoe
I have often wondered why some companies languish in their use of customer data and others feast on it. The stakes are high, because data-driven companies see an average of 6% gross revenue increase and 5% in productivity, according to McKinsey...
by Allison Hartsoe
by Allison Hartsoe
Marketing and analytics gurus from eBay, Electronic Arts, Batteries Plus Bulbs, Wharton, and Google to share new marketing strategies using digital data to accelerate business growth
March 23, 2018 – Ambition Data announces its speaker lineup...