Sep
25
by MIT Technology Review Insights
Blog,
Centric Solutions,
Customer,
Customer Centric Solutions,
Customer Centricity,
Data Analysis,
digital marketing,
Digital Strategy
May
16
by Allison Hartsoe
There is only one meaningful marketing metric. Nothing else matters. Truly.
The most valuable marketing metric — and, overall business metric — is Customer Lifetime Value (CLV). Some marketers refer to CLV as Lifetime Value (LTV), which might...
by Allison Hartsoe
I have often wondered why some companies languish in their use of customer data and others feast on it. The stakes are high, because data-driven companies see an average of 6% gross revenue increase and 5% in produc
May
14
by Allison Hartsoe
Marketing and analytics gurus from eBay, Electronic Arts, Publishers Clearing House, Batteries Plus Bulbs, Wharton, and Google to share new marketing strategies using digital data to accelerate business growth
March 23, 2018 – Ambition Data...
Mar
23
Feb
27
by Allison Hartsoe
Guest post by Peter Fader, Co-founder of Zodiac & Professor of Marketing at The Wharton School
The concept of Customer Lifetime Value measurement has slowly entered the mainstream over the past decade, with more and more businesses seeing the...
by Allison Hartsoe
High-level marketing conference helps participants use digital data to gain customer insight and accelerate business performance
Feb
13
by Allison Hartsoe
Internet Retailer has published a new article from CEO Allison Hartsoe on using ecommerce data. The holidays are over - do you have a plan for how to use all of your customer data? Learn the three steps:
by Allison Hartsoe
I just got back from the CAO conference in Miami, and am excited about some of the changes I see. In this post, I'll summarize the profile of CAOs at this event; the next post discusses topics.
