Allison Hartsoe is the Founder and CEO of Ambition Data.
Allison’s experience and passion for analysis allow her to see future trends and relate it all the way back to the tactical moves her clients need to make today. She has built and executed digital analytics strategies for Fortune 500 customers including Blackrock, BlueShield, Genentech, GlaxoSmithKline, HP, Intel, Microsoft, Nike, and Seagate. She is also a member of the C-Suite Network.
Before Ambition Data, Allison was Senior Manager at Ernst & Young and VP Analytics at Semphonic. Allison led several of Semphonic’s largest engagements. Prior to that, Allison co-founded iSyndicate in San Francisco. iSyndicate sold digital content to Fortune 500 corporations from media publishers. Allison led the Operations Team and then the International Team where she opened iSyndicate's first European office in London and later struck a 50-50 joint venture with media powerhouse Bertelsmann.
Allison is published in Forbes.com, Fast Company, and Online Marketing. You can listen to her interviews with successful CLV marketing executives on her podcast, the Customer Equity Accelerator, via Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify.
Outside of work, Allison has climbed Mt. Kilimanjaro, bicycled across the USA and rocked a number of local trivia competitions.