I’ve always been a fan of data in interesting contexts.<1> When much of my leisurely reading material is content from Wonkblog and FiveThirtyEight,
For five years a tsunami of digital metrics, measurement and data has washed across marketing departments.
Everyone collects something, and I collect information. Earlier this week, I was digging through my research archive and I noticed.
If you are short on cash for headcount or other analytics projects or tools, then consider cutting back on the number one waste of cash.
I have often wondered why some companies languish in their use of customer data and others feast on it.