BOOK REVIEW: THE SIGNAL AND THE NOISE BY NATE SILVER

Book Review: The Signal and the Noise
by Nate Silver

Nate Silver’s the Signal and the Noise is a forecasting book with broad appeal. Read this book if you want to understand more about decision-making, statistics and predictive analytics without having to mine a text book. The book is richly researched, well organized and packed with engaging examples. It is especially valuable for digital analytics…

WHY YOUR KPIS ARE MEANINGLESS (AND WHAT TO DO ABOUT IT)

Why your KPIs are meaningless (and what to do about it)

This post originally ran in OnlineBehavior.com in January 2014. It’s that “most wonderful time of the year” when annual reports are generated explaining what the digital team did and the value it produced. Yet, if like many companies, you report value as page view volume, visit volume, social likes or tweets, then your boss is most likely to…