While digital analytics can provide a crisp view into what is happening, but the reason why something happened can be difficult to determine. Customer feedback is the solution, but often neglected in holistic reporting and analysis. By collecting Voice of Customer, your organization can better connect the dots between the performance of your digital touch points and the users behind them.
Below is an example of how we use survey and CLV customer segments to enrich a marketing analysis of a large professional event.
Our team can help your organization with:
Setup & Data Collection