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Business leaders should know their customer base well, but how often do you hear generalizations like “millennials”? Instead of using broad strokes to describe your customer base, a combination of internal customer data and detailed interviews can help you develop personas specific to your business.

Personas can be used as organizational alignment tools alongside customer journey maps to best optimizing customer experiences. In addition, we can layer in customer lifetime value segments  as another dimension with any available transactional data.

 

Our team can help your organization with:

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Stakeholder Interviews

data collection

Data Collection

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Persona Creation

 

 

Want to learn more about how we can help you find the signal from the noise?

 

Schedule a Consultation