Customer Equity Accelerator Podcast

Ep. 20 | AI with Ash Dhupar, Chief Analytics Officer at Publishers Clearing House

The charm of AI may have been kept alive by both the science community and Hollywood, but Ash Dhupar knows its real-world application can have a huge impact on the bottom line. As Chief Analytics Officer at Publishers Clearing House, he and his team utilize 180 algorithms to predict LTV with a 2-3% accuracy. By adding the laser focus of CLV as an objective, the application of machine learning and AI techniques help to point to the most powerful marketing channels by attribution, better optimizing marketing dollars.

Interested in learning more about AI and CLV? Ash Dhupar will be at the Customer Centricity Conference, May 17-18, Wharton School San Francisco.

 

Key Concepts:  Customer Lifetime Value, Artificial Intelligence, Machine Learning, Deep Learning, Lifetime Value, Marketing,

Who Should Listen:  CAOs, Digital Marketers, Business Analysts, C-suite professionals, Entrepreneurs, Ecommerce, Data Scientists, Analysts, CMO

 

Ep. 21 | Arming the Front Lines with Bob McKinney, Head of Marketing at Batteries Plus Bulbs Ep. 19 | The Customer as the Asset with Anthony Choe

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